Dr. Erica McCrae: Building Dignity Into Care, One Family at a Time

For Erica McCrae, entrepreneurship didn’t begin with a pitch deck or a perfect plan. It began with disruption — and obedience.

After 14 years building a successful corporate career at AT&T, Erica was impacted by a corporate surplus that abruptly ended that chapter of her life. What could have been a setback became, in her words, a divine redirection. At the same time, she was watching families she loved struggle to find quality, compassionate, and culturally sensitive care for their aging parents. The gap was clear. The calling was louder.

In August 2022, Erica founded Homewatch CareGivers of McDonough and Middle Georgia, not as a business play, but as an answer to a need. Her mission was rooted in dignity — serving seniors, veterans, and families who are too often overlooked. From day one, the work was built with faith, intention, and the belief that care should feel like family, not a transaction.

That calling was tested early.

There was a season when payroll was due, a client dropped unexpectedly, and expenses hit all at once. Sleep was scarce. The pressure was constant. Carrying the weight of caregivers, clients, and responsibility, Erica questioned everything. But instead of quitting, she prayed, regrouped, and returned to her “why.” The vision didn’t come with ease — but it came with faithfulness. And that was enough to keep going.

Like many founders, Erica’s definition of success evolved. In the beginning, success meant survival — staying afloat and proving the business could work. Today, it looks different. Success now means sustainability, impact, and legacy. It looks like caregivers thriving, families feeling seen, and veterans receiving care that honors their service. It also looks like helping other women walk boldly in their purpose through mentorship and nonprofit work.

Today, Erica is building the next phase of her vision — expanding into skilled nursing services, growing her Middle Georgia footprint, developing caregiver wellness initiatives, and pursuing government contracts to provide free care for those who can’t afford it. Beyond business, she is writing, speaking, and mentoring faith-driven entrepreneurs through The Entrepreneur’s Pen.

Her work is more than commerce. It’s ministry in motion.

Grounded by Philippians 1:6 — “He who began a good work in you will carry it on to completion” — Erica leads with quiet conviction and steady resolve. Her message to the next generation of Black founders is clear: you don’t need permission to walk in your purpose. Build with integrity. Lead with faith. Make room at the table — and pull up a chair for someone else.

This is leadership with heart. And legacy in progress.